Customer driving forces

Customers are the primary assets of any business; as such all businesses are constantly looking for new customers. My many years of providing business consultation has demonstrated the need for this article, especially for start-ups. If you have any questions please email me at “”.

Word of mouth

Friends and existing clients talk about you and your company. Clients also talk about their experiences, quality of services/products. These talks generate references as well as goodwill

Before making a decision to buy a product or service, people make a search for two to ten days. They look at brands, prices, quality, and reviews. Most of the organizations spend a lot to build all the required factors to get their place in the market.

Some of the major factors for client attraction are

  1. Brand awareness
  2. Company portfolio
  3. Company history
Customer driving forces

Brand awareness

Brands are always a cause of attraction. Well-known brands have more demand. Many businesses spent a great deal of time and money building their brand awareness and their position in the place in the market to gain the greatest market share. A simple list of actions to build a brand is below:

  • Digital presence
    • Website
    • Social media presence
    • Online business directories
    • Maps (Google, Bing, Apple)
    • Television & Radio Ads
    • Online publications
    • Web blogs and other trade informative resources created by an organization
    • Ad words, promotions & sponsorships
    • Public reviews
  • Printed media presence
    • Newspapers
    • Leaflets
    • Visiting cards
    • Magazines
  • Physical presence
    • Seminars
    • Trainings
    • Events & product launches

Company portfolio

Company portfolio grows with time. The major components of a company portfolio are

  • Company size
  • Number of employees
  • Employee skills
  • Yearly turnover

Company history

History is an important aspect for clients as it provides a timeline for the company and the company’s stories of success. Some possible components of company history are below:

  • Company formation and relvalent information
    • Formation date and its age
    • Structure
    • Officers
  • Projects in every year and project information
    • Value
    • Case study &, benefits to the client
    • Duration of completion
    • Success
  • Company mission & the way how you are achieving it

Author: Varinderpal Singh Malhi